The Take
The Marshall Sports Medicine Institute: Best of Show + 10 Gold ADDYs
Cabell Huntington Hospital: 1 Gold and 1 Silver
The Ingredients
- good creative
- empty Food Bank
- crack production crew
- local athletes
- creative editing
- and, Voilà – 6 Award Winning 30 second TV spots
The Need
Television & Radio ads to herald the new Cabell Huntington Hospital and Marshall University collaboration on a new state of the art Walk-In Sports Medicine Clinic and Physical Therapy facility for competitive and recreational athletes
The Message
The Marshall Sports Medicine Institute: “The Region’s Game Changer”
Lesson Learned:
- Bring more camera recording media than you think you’ll need
- Always be thankful
Enjoy the show: