The Take

The Marshall Sports Medicine Institute: Best of Show + 10 Gold ADDYs

Cabell Huntington Hospital: 1 Gold and 1 Silver

The Ingredients

• good creative
• empty Food Bank
• crack production crew
• local athletes
• creative editing
• and, Voilà – 6 Award Winning 30 second TV spots

The Need

Television & Radio ads to herald the new Cabell Huntington Hospital and Marshall University collaboration on a new state of the art Walk-In Sports Medicine Clinic and Physical Therapy facility for competitive and recreational athletes

The Message

The Marshall Sports Medicine Institute: “The Region’s Game Changer”

Lesson Learned:

• Bring more camera recording media than you think you’ll need
• Always be thankful

Enjoy the show: